Mod. 14 Exercise - Scaling

SCALING FOR IMPACT

OBJECTIVE: STIMULATE SCALE-UP FOR LARGE IMPACT AND ADAPTABILITY TO AN UNCERTAIN FUTURE.

When Needed:

• I want to spark a movement that goes beyond the concept.

• I want to catch a wave and ride the momentum.

• I want to design a contagious effect into the concept.

Rationale:

• Allows for your concept to have disproportionate impact.

• Works particularly well for concepts where small bets are placed to allow for agility.

• Allows concepts to be pushed beyond perceived boundaries to generate lots of pull.

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